Moatbot is Moat's autonomous web-crawling robot, which periodically visits websites across the web, and collects information about the display ads that it finds. We crawl the web from a cluster of computers, accessing pages from thousands of publishers each day.

The information collected by Moatbot is aggregated and analyzed, and is used to power Moat Ad Search - a free tool which makes it easy to find what display ads are currently running and where they have been found.

This data enables advertisers and publishers alike to better understand the digital advertising landscape.

Will Moatbot impact my reporting?

As an analytics company, we make every effort to minimize Moatbot's impact on any reporting and analytics for both publishers and advertisers. Any ad clickthrough generated by Moatbot can be identified via the User-Agent string:

How do I get Moatbot to start crawling my site?

If you would like your site to be visited by Moatbot and indexed in Moat Ad Search, please fill out our Suggest A Site form.

How do I block Moatbot from crawling my site?

We believe that the information provided free-of-charge to all publishers in Moat Ad Search is a valuable asset for sites looking to optimize their advertising performance and revenue.

However, if you would like Moatbot to stop visiting your site, please submit a request explaining which domain you would like blocked and your affiliation with that site. Be sure to include contact information so we can follow up with you regarding your request.